Heart Pictures Officially Launched, Ready to Bring a New Color to the National Film Industry
- 19 September 2025
- By Danny
Jakarta – (03/10/2024) The Indonesian film industry welcomes a new player, Heart Pictures, a production house that was officially launched in a press conference held at XXI, Plaza Senayan. Founded by experienced professionals, Heart Pictures is committed to producing high-quality films with unique and engaging stories for Indonesian audiences.
During the launch event, Herty Purba, the CEO and founder of Heart Pictures, presented the company's vision and mission. With a strong background in the entertainment industry, including experience as a leader at a private television station and as the Ceremony Director for the 2018 Asian Games, Herty Purba brings an idealism to enrich the nation's cinema.
"We want to produce national films with stories that are interesting yet different, and still loved by the audience," said Herty Purba before the media. She emphasized that Heart Pictures will maximize production quality by fostering collaborations between experienced senior filmmakers and young, talented filmmakers full of fresh ideas.
This press conference marks Heart Pictures' readiness to begin its journey in invigorating the film industry. With a spirit of collaboration and a commitment to strong storytelling, Heart Pictures aims not only for commercial success but also to make a significant contribution to the development of Indonesian film quality. The launch also served as an introduction for the debut film to be produced by the production house, marking their first step onto the national film scene.
